Keep Your Eye on the Target

As a marketer, you never want to blindly point and shoot your PR outreach in just any direction.  Only with a strategic, targeted campaign will you yield the positive results you truly seek.  The most important aspect of a PR or social media plan is your target audience.

While this may sound like a daunting task, the good news is your PR professional can help facilitate a brainstorming session that will help find the “targets” best suited for your mission.  Once this is completed, you can have confidence that you are only “aiming” at “trophies” that will have a direct impact on your business.  This process is simple, and begins with compiling a wish list of targets, then discovering how to reach these people, where they are located, and what they are reading, watching, etc.  This list should then be in front of you or your publicity partner whenever you are conducting any outreach, whether it be via press releases, email blasts, or social media.

By keeping this list in plain sight, you will stay focused on making sure you are only targeting those who matter most to your business.  Remember, even with the best plan of attack, it all comes down to how well you aim.

Targeted campaigns will help you achieve your goals, and remember – you can update or change your direction if something is not working at any time.  This kind of targeted outreach gives you the competitive edge versus your competition, which is just what PR is all about.

JustRed it here.

“The odds of hitting your target go up dramatically when you aim at it.” - Mal Pancoast