What is social media?

Social Media…talk about one of the most popular buzz words in the world right now!  Between the news, water cooler conversation at work, and celebrity gossip, everyone seems to be discussing social media these days.  And with this onslaught of attention, businesses are increasingly being pressured to join social networks to stay on the cutting edge.  Is social media right for you?  And if so, where do you start?

Start first by taking stepping away from the computer.   Before you jump into social media, understand what it is first and how it works.  When used, it can be a very powerful tool.

Social media includes the various online technology tools that enable people to communicate easily via the internet to share information and resources. Social media can include text, audio, video, images, podcasts, and other multimedia communications.

Today, the most popular social media sites are Facebook, Twitter, Ning, LinkedIn, Flickr, Foursquare and the new Google Buzz.  Each medium has advantages and disadvantages, but one constant remains throughout:  the ability to engage with people (friends, colleagues, customers) in a highly personal manner that never before has existed.

These tools of the public relations trade provide yet another avenue to reach your audience and get the word out about your company.  If you want to discuss how to make social media work for you, give us a call and see how we can help.

JustRED it here.
“Social Media puts the “public” into PR and the “market” into marketing.” – Chris Brogan