Remember Who You’re Talking To

When communicating to your organization’s audience, whether it be customers, prospects, members or colleagues, you should always consider who they are and what language they speak.  No, I am not talking about learning French to talk to your customers from Quebec (although that probably wouldn’t hurt).

Remembering your target audience when developing a blog, press release, brochure, email blast or any other marketing materials may seem obvious but is often forgotten.  Keep the language consistent (like your marketing) and relevant to your targets to ensure the message is as effective as possible.

For example, if you are a commercial tenant rep broker and your target audience is small business owners looking for industrial space, you should not speak in real estate terms while trying to reach them.  You must remember these professionals are outside your industry and need to understand what you are trying to offer and what makes you different.  Otherwise, what you are saying is just noise.

The voice of your blog should be consistent with those you hope to reach, and keep the language understandable, but not too elementary.  Explore many outlets to reach people, always keeping in the back of your mind who you are talking to.  Do not write for yourself or your company, but remember to always write for your clients.  They are the ones reading the information with the hopes of gaining something useful and innovative.  Provide this information and they will begin to seek you out as a trusted advisor or a preferred brand in your industry.

JustRed it here.

“You don’t need to buy Rosetta Stone to speak your customers’ language.” – Jen Olewinski