Knowing When to Shake it Up

California has been experiencing a lot of shakes lately…of the seismic variety.  The second major earthquake hit near the border of San Diego this week, causing a ripple that was felt up as far as the Los Angeles area.  All of these sudden and quite unexpected tremors got me thinking about a lot of things near and dear to my heart:  Family…friends…my beloved pet Golden Retriever…marketing.

Marketing?  Yes, marketing.

I am often asked when is the right time to “shake up” your branding or put some spice into your PR campaign.  Or better yet, when do I take the social media leap?  Changing something that has been consistent and comfortable for your firm takes courage, as well as a great partner.

My advice on determining when the best time to shake up your marketing is if you are experiencing one or more of the following:

1)   You and your employees are bored with your branding, or you can’t even remember when your last brochure was designed.

2)   You have not updated anything or tried anything new for the past 10 years, and simply run the same marketing program year after year.

3)   Your brand no longer matches what your company’s strengths are currently.

You can also try this trick:  Take your company’s last two ads, your business card, a marketing brochure and the main page of your website.  If none of these materials match each other and you can’t tell each piece belongs to the same company, it is your year to embark on a re-branding adventure.  One of the major aspects of marketing I discussed previously is the importance of consistency.

Will 2010 be the year you stand out from the clutter and change your image?  Before the phone starts ringing off the hook, products start flying off the shelf, and work life gets too busy for you to even think about the basics, take time to develop a plan that creates a rumble in your industry both far and wide.  Your image is one seismic event that can be predicted

JustRED it here.

“What great changes have not been ambitious?” – Melinda Gates



2 Responses to “Knowing When to Shake it Up”

1. Gold says:

   April 17, 2010 at 12:41 pm

   Hi, perhaps this post may be off topic but anyhow, I’ve been surfing around your blog and it seems really cool. It is obvious that you know the subject and you are fervent about it. Thanks
2. A Whooty says:

   June 4, 2010 at 7:14 am

   really very good post, i will certainly be bookmarking your blog