Make your Twitter Profile Work for You

Twitter.  That little blue bird that everyone keeps talking about it.  I remember the first time someone mentioned twitter and how it works.  In my head, I thought why would I want to talk about what I ate for lunch?  What I have found over the past couple of years is a way to find out about what news others in my industry are reading, immediate updates on news and situations happening throughout the world, as well as develop relationships with people in my industry that can be followed up and further developed offline.

Everyone is wondering how to use this outlet to drive traffic to their website.  The following are some immediate actions to make your Twitter profile work for you:

1. Brand your Twitter landing page to match your website/branding.
2. Develop targeted networks of followers that fit within your specific product, service or industry.
3. Post effective ‘tweets’ daily related to your product, the service that you offer, or news specific to your industry.
4. Tweet links that direct people to your website, company press releases, updated blogs to increase traffic and awareness of your firm.
5. Retweet informative tweets to build relationships with relevant people and organizations in your industry and increase your follower base.

Bonus action item:

Participate in popular Twitter activities like Follow Fridays (#FF) and  #WineWednesday to continue to increase followers and build relationships.

So go out there and grab the bird by its feathers and share that article that inspired you with those around you.

JustRed it here.

“The qualities that make Twitter seem inane and half-baked are what makes it so powerful.” – Jonathan Zittrain, Harvard law professor and Internet expert