Olewinski Group

Stepping on the Gas...

Posted by jenolewinski in marketing, public relations, social media on February 14, 2011 | No Comments

Stand Out From The Crowd In challenging business climates such as the one we are in right now history often tells us that the companies who find an edge, a certain point of differentiation, will typically emerge victorious over those who keep doing the same thing. Now this may appear obvious, but at the end of the day I ask any business owner out there “What are you doing...

Did They Pay For That Article?...

Posted by jenolewinski in marketing, public relations on August 4, 2010 | 1 Comment

Oftentimes I find myself in new business meetings with executives who will take a magazine, open it up, and point to a feature story on their chief competitor and say, “We want this.” Usually this is followed by the aforementioned executive giving an elaborate explanation of how they are doing the same thing but better, or a list of all the things they are doing that this...

Making Your Company Relevant...

Posted by jenolewinski in marketing, public relations, social media on June 24, 2010 | No Comments

How to develop a focused strategy that will win new customers Making yourself, your services or your company relevant to your target market can certainly be challenging in today’s economy. With all of the messages flying at people every day, it is important now more than ever for organizations to focus on offering something that meets someone’s specific needs or wants. When...

Key to Business Relationships – Give B...

Posted by jenolewinski in marketing, public relations on May 26, 2010 | No Comments

I have received several questions recently on business relationships – building them, maintaining them and the best way to maximize them. Take a moment to think of all the key business relationships in your life. They might include your accountant, your lawyer, current clients, etc. Do you have deep connections with these people? Do they refer you business? Do you...

Knowing When to Shake it Up...

Posted by jenolewinski in marketing, public relations, social media on April 9, 2010 | No Comments

California has been experiencing a lot of shakes lately…of the seismic variety. The second major earthquake hit near the border of San Diego this week, causing a ripple that was felt up as far as the Los Angeles area. All of these sudden and quite unexpected tremors got me thinking about a lot of things near and dear to my heart: Family…friends…my beloved pet Golden...

Remember Who You’re Talking To...

Posted by jenolewinski in marketing, public relations, social media on March 23, 2010 | No Comments

When communicating to your organization’s audience, whether it be customers, prospects, members or colleagues, you should always consider who they are and what language they speak. No, I am not talking about learning French to talk to your customers from Quebec (although that probably wouldn’t hurt). Remembering your target audience when developing a blog, press release,...

Maintain a Consistent Image Across the B...

Posted by jenolewinski in marketing on March 9, 2010 | 1 Comment

If your company is like many these days, it has spent some considerable time developing its brand. Whether it is conveyed through logos, philosophies, or the values of your organization, the brand is the cornerstone of differentiation between you and your competitors. While most would consider “consistency of message” obvious when developing marketing materials and websites,...

Small Business’ Guide to Setting P...

Posted by jenolewinski in marketing, public relations, social media on February 11, 2010 | No Comments

Every company should set goals for their communications outreach strategy. Quite often small businesses, many of which already have a “marketing” plan, feel that this is already done. However, without including public relations and a social media presence there are a lot of potential tools, and opportunities, being left on the table. As a small business owner you may begin...

Take the Jump with Olewinski Group...

Posted by admin in marketing, public relations, social media on February 4, 2010 | No Comments

The year 2010 is one of many possibilities. Despite the current state of this challenging business environment, there exist many new and exciting opportunities for those willing to take a risk and finally JUMP. After years of working for reputable agencies, I have learned many life and business lessons along the way. These experiences have given me the opportunity to make a difference...