Olewinski Group

Stepping on the Gas...

Posted by jenolewinski in marketing, public relations, social media on February 14, 2011 | No Comments

Stand Out From The Crowd In challenging business climates such as the one we are in right now history often tells us that the companies who find an edge, a certain point of differentiation, will typically emerge victorious over those who keep doing the same thing. Now this may appear obvious, but at the end of the day I ask any business owner out there “What are you doing...

Did They Pay For That Article?...

Posted by jenolewinski in marketing, public relations on August 4, 2010 | 1 Comment

Oftentimes I find myself in new business meetings with executives who will take a magazine, open it up, and point to a feature story on their chief competitor and say, “We want this.” Usually this is followed by the aforementioned executive giving an elaborate explanation of how they are doing the same thing but better, or a list of all the things they are doing that this...

Making Your Company Relevant...

Posted by jenolewinski in marketing, public relations, social media on June 24, 2010 | No Comments

How to develop a focused strategy that will win new customers Making yourself, your services or your company relevant to your target market can certainly be challenging in today’s economy. With all of the messages flying at people every day, it is important now more than ever for organizations to focus on offering something that meets someone’s specific needs or wants. When...

Key to Business Relationships – Give B...

Posted by jenolewinski in marketing, public relations on May 26, 2010 | No Comments

I have received several questions recently on business relationships – building them, maintaining them and the best way to maximize them. Take a moment to think of all the key business relationships in your life. They might include your accountant, your lawyer, current clients, etc. Do you have deep connections with these people? Do they refer you business? Do you...

Knowing When to Shake it Up...

Posted by jenolewinski in marketing, public relations, social media on April 9, 2010 | No Comments

California has been experiencing a lot of shakes lately…of the seismic variety. The second major earthquake hit near the border of San Diego this week, causing a ripple that was felt up as far as the Los Angeles area. All of these sudden and quite unexpected tremors got me thinking about a lot of things near and dear to my heart: Family…friends…my beloved pet Golden...

A Smart Investment for Every Budget...

Posted by jenolewinski in public relations on March 30, 2010 | 1 Comment

Jen Olewinski, President of Olewinski Group When I read the news today I am probably not alone in sensing a pattern among top headlines: “The Economy” “Jobs” “Healthcare” There are a lot of uncertainties in society today, which in many ways causes individuals, and businesses, to be more cautious in their spending. For individuals, it may mean passing on that new purse or...

Remember Who You’re Talking To...

Posted by jenolewinski in marketing, public relations, social media on March 23, 2010 | No Comments

When communicating to your organization’s audience, whether it be customers, prospects, members or colleagues, you should always consider who they are and what language they speak. No, I am not talking about learning French to talk to your customers from Quebec (although that probably wouldn’t hurt). Remembering your target audience when developing a blog, press release,...

What is social media?...

Posted by jenolewinski in public relations on March 2, 2010 | No Comments

Social Media…talk about one of the most popular buzz words in the world right now! Between the news, water cooler conversation at work, and celebrity gossip, everyone seems to be discussing social media these days. And with this onslaught of attention, businesses are increasingly being pressured to join social networks to stay on the cutting edge. Is social media right for...

What is Public Relations? – Part 2...

Posted by jenolewinski in public relations on February 23, 2010 | No Comments

So now that you know from the first post that public relations is simply managing the communication between an organization and its targeted audience, where do you go from here? I will explain more in-depth several options for reaching those audiences through public relations outreach. The following are some of the avenues Olewinski Group employs to get your story out: Press release...

Keep Your Eye on the Target...

Posted by jenolewinski in public relations, social media on February 16, 2010 | No Comments

As a marketer, you never want to blindly point and shoot your PR outreach in just any direction. Only with a strategic, targeted campaign will you yield the positive results you truly seek. The most important aspect of a PR or social media plan is your target audience. While this may sound like a daunting task, the good news is your PR professional can help facilitate a...