Small Business’ Guide to Setting P...

Every company should set goals for their communications outreach strategy.   Quite often small businesses, many of which already have a “marketing” plan, feel that this is already done.  However, without including public relations and a social media presence there are a lot of potential tools, and opportunities, being left on the table. As a small business owner you may begin...

What is Public Relations?...

The glitz and the glamour of PR! Sex and the City’s Samantha made public relations look like parties and fun.  The word is thrown around left and right, with most people nodding their head pretending like they understand what public relations, or PR, really means. The Merriam Webster’s definition of public relations is “the business of inducing the public to have understanding...

Take the Jump with Olewinski Group...

The year 2010 is one of many possibilities. Despite the current state of this challenging business environment, there exist many new and exciting opportunities for those willing to take a risk and finally JUMP. After years of working for reputable agencies, I have learned many life and business lessons along the way. These experiences have given me the opportunity to make a difference...