Olewinski Group

Facebook Updates Now Give Businesses an ...

Posted by jenolewinski in Faecbook, social media on February 17, 2011 | No Comments

Facebook just rolled out some major changes to its Pages layout. This new layout and functionality brings the Facebook pages for businesses much closer in look and feel to the current personal pages for individual users. With these changes businesses find a new chance to brand and connect with customers through a visually richer experience. The new functionality changes also...

Stepping on the Gas...

Posted by jenolewinski in marketing, public relations, social media on February 14, 2011 | No Comments

Stand Out From The Crowd In challenging business climates such as the one we are in right now history often tells us that the companies who find an edge, a certain point of differentiation, will typically emerge victorious over those who keep doing the same thing. Now this may appear obvious, but at the end of the day I ask any business owner out there “What are you doing...

Make your Twitter Profile Work for You...

Posted by jenolewinski in social media on July 15, 2010 | No Comments

Twitter. That little blue bird that everyone keeps talking about it. I remember the first time someone mentioned twitter and how it works. In my head, I thought why would I want to talk about what I ate for lunch? What I have found over the past couple of years is a way to find out about what news others in my industry are reading, immediate updates on news and situations...

Making Your Company Relevant...

Posted by jenolewinski in marketing, public relations, social media on June 24, 2010 | No Comments

How to develop a focused strategy that will win new customers Making yourself, your services or your company relevant to your target market can certainly be challenging in today’s economy. With all of the messages flying at people every day, it is important now more than ever for organizations to focus on offering something that meets someone’s specific needs or wants. When...

Five Key Tips to Smarten Up Your LinkedI...

Posted by jenolewinski in social media on April 28, 2010 | No Comments

Harnessing the power of LinkedIn is something many business professionals continue to try to undertake. With social media platforms improving their services what seems like monthly, even the savviest can be stumped at times. Sometimes all you need to know is where to donate your limited amount of time. Here are five key tips to smarten up your LinkedIn: Tip 1 – Improve your...

Knowing When to Shake it Up...

Posted by jenolewinski in marketing, public relations, social media on April 9, 2010 | No Comments

California has been experiencing a lot of shakes lately…of the seismic variety. The second major earthquake hit near the border of San Diego this week, causing a ripple that was felt up as far as the Los Angeles area. All of these sudden and quite unexpected tremors got me thinking about a lot of things near and dear to my heart: Family…friends…my beloved pet Golden...

Remember Who You’re Talking To...

Posted by jenolewinski in marketing, public relations, social media on March 23, 2010 | No Comments

When communicating to your organization’s audience, whether it be customers, prospects, members or colleagues, you should always consider who they are and what language they speak. No, I am not talking about learning French to talk to your customers from Quebec (although that probably wouldn’t hurt). Remembering your target audience when developing a blog, press release,...

Keep Your Eye on the Target...

Posted by jenolewinski in public relations, social media on February 16, 2010 | No Comments

As a marketer, you never want to blindly point and shoot your PR outreach in just any direction. Only with a strategic, targeted campaign will you yield the positive results you truly seek. The most important aspect of a PR or social media plan is your target audience. While this may sound like a daunting task, the good news is your PR professional can help facilitate a...

Small Business’ Guide to Setting P...

Posted by jenolewinski in marketing, public relations, social media on February 11, 2010 | No Comments

Every company should set goals for their communications outreach strategy. Quite often small businesses, many of which already have a “marketing” plan, feel that this is already done. However, without including public relations and a social media presence there are a lot of potential tools, and opportunities, being left on the table. As a small business owner you may begin...

Take the Jump with Olewinski Group...

Posted by admin in marketing, public relations, social media on February 4, 2010 | No Comments

The year 2010 is one of many possibilities. Despite the current state of this challenging business environment, there exist many new and exciting opportunities for those willing to take a risk and finally JUMP. After years of working for reputable agencies, I have learned many life and business lessons along the way. These experiences have given me the opportunity to make a difference...